As part of Small Business Week (May 5-11), the Division of Small Business held a workshop on how small business owners can use Google to grow their online presence and increase revenue.
About thirty small business owners attended the event at Del Tech’s Terry Campus in Dover.
Online marketing expert Kim Palmer, of Miles Partnership, told the audience about the importance of claiming your business’s listing because it is what Google uses in all of its products.
The listing can be found on the right side of the Google search results for your location on desktops.
Once you’ve claimed your business, here are some of the tips Palmer shared that will help you get the best results when people get your listing from a search:
Palmer said working on your Google listing would be 15 of the most valuable minutes you could possibly spend on marketing for your business online.