Ideas for continuing to connect with customers amid Coronavirus concerns
The Division’s Delaware on Main team has been talking with coordinating offices across the country about Coronavirus recently, and shared these suggestions, from Main Street Arkansas and the National Main Street Center, on continuing to connect with customers:
Retail businesses may want to enhance their online shopping experience to attract customers who may be less likely to shop in person.
Beef up your business’s social media presence for customers who may be spending more time online, including those now working remotely. Facetime or Skype are a great way to answer questions from online shoppers.
Add a regular Facebook Live broadcast to show customers what’s new, such as a daily morning broadcast with the joke of the day or spotlighting one of your employees.
Reassure your brick-and-mortar customers about what you’re doing to make sure your store or restaurant is as healthy an environment as possible.
Consider adding business interruption insurance, or review your policy if you are already insured for it.
With disruptions to the global supply chain, think about how you can source the goods you need locally.
If you’re a grocery store, consider starting a shop-from-home service where customers can complete shopping lists online and the store delivers them.
If you’re a craft brewery that offers trivia nights, broadcast those events on Facebook Live so customers can watch them at home.
Delaware on Main is the Delaware affiliate of the National Main Street Center and part of the Delaware Division of Small Business.
The Delaware Division of Small Business, part of the Delaware Department of State, is a service-focused agency committed to supporting businesses starting and growing in Delaware. Small businesses can reach out to the Division for assistance in connecting to the resources and advice to succeed. The Division is a champion for Delaware small businesses and is here to help take companies to the next level.