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BEGIN:VEVENT
DTSTAMP:20260606T191513Z
DTSTART:20220112T214500Z
DTEND:20220113T010000Z
UID:20220112T214500Z-20220113T010000Z-5737@business.delaware.gov
SUMMARY:Women's Business Center E-commerce Bootcamp (4 session course 
 starts Jan. 12)
DESCRIPTION:This four-session course starts on Jan. 12 and continues o
 n Jan. 19\, Jan. 26 amd Feb. 2\n\n\nWeek One: Birth the Concept & Laun
 ch Platform (Jan. 12)\n\n• Establishing your online e-commerce idea & 
 testing viability for its success\n\n• Creating focus groups to unders
 tand your customer base & their needs\n\n• Launching Social Media plat
 forms before store opens to build community & tribe\n\n• Utilizing soc
 ial media to build anticipation & excitement for products\n\nWeek Two:
  E-Commerce Automation\n\n• Email Marketing 101 via Mailchimp\n\n• Syn
 ching Your Store & Understanding Data\n\n• Welcome & Abandoned Cart Re
 covery Emails via Shopify\, Kit\, and Mailchimp\n\n• Creating a basic 
 welcome funnel for new shoppers via Shopify & Mailchimp\n\n• How to in
 crease your email list on a monthly basis\n\nWeek Three: Setup & Launc
 h Online Store\n\n• Understanding the Shopify Platform & Powerful Back
 end\n\n• How to manage inventory\, SKUs\, etc.\n\n• The top 5 plug-ins
 /functions every online store needs\n\n• Picking your theme & designin
 g your store\n\nWeek Four: Expand Reach (Influencers\, Local Vending\,
  and Wholesale)\n\n• How to establish relationships with influencers\n
 \nPlatforms that connect you with influencers on social media & how to
  rate the effectiveness of your influencer campaigns\n\n• What you wil
 l need for local vending & pop-up shops & why they are important\n\nWh
 ere to order supplies and more\, for vending & exhibition shows/events
 \n\n• Shopping bags\, tables\, displays\, banners\, packaging\, etc.\n
 \n• How to begin to prepare your e-commerce store for wholesale opport
 unities\n\n\nSpeaker(s): Genesis Dorsey of Genesis Dorsey\nCo-Sponsor(
 s): WBC and Genesis Dorsey\nCost: $50\n\nClick here for registration.
X-ALT-DESC;FMTTYPE=text/html:<p>This four-session course starts on Jan
 . 12 and continues on Jan. 19\, Jan. 26 amd Feb. 2</p>\n<div class=cdw
 orkshopHTMLinfo>\n<p><strong>Week One: Birth the Concept &amp\; Launch
  Platform (Jan. 12)</strong></p>\n<p>• Establishing your online e-comm
 erce idea &amp\; testing viability for its success</p>\n<p>• Creating 
 focus groups to understand your customer base &amp\; their needs</p>\n
 <p>• Launching Social Media platforms before store opens to build comm
 unity &amp\; tribe</p>\n<p>• Utilizing social media to build anticipat
 ion &amp\; excitement for products</p>\n<p><strong>Week Two: E-Commerc
 e Automation</strong></p>\n<p>• Email Marketing 101 via Mailchimp</p>\
 n<p>• Synching Your Store &amp\; Understanding Data</p>\n<p>• Welcome 
 &amp\; Abandoned Cart Recovery Emails via Shopify\, Kit\, and Mailchim
 p</p>\n<p>• Creating a basic welcome funnel for new shoppers via Shopi
 fy &amp\; Mailchimp</p>\n<p>• How to increase your email list on a mon
 thly basis</p>\n<p><strong>Week Three: Setup &amp\; Launch Online Stor
 e</strong></p>\n<p>• Understanding the Shopify Platform &amp\; Powerfu
 l Backend</p>\n<p>• How to manage inventory\, SKUs\, etc.</p>\n<p>• Th
 e top 5 plug-ins/functions every online store needs</p>\n<p>• Picking 
 your theme &amp\; designing your store</p>\n<p><strong>Week Four: Expa
 nd Reach (Influencers\, Local Vending\, and Wholesale)</strong></p>\n<
 p>• How to establish relationships with influencers</p>\n<p>Platforms 
 that connect you with influencers on social media &amp\; how to rate t
 he effectiveness of your influencer campaigns</p>\n<p>• What you will 
 need for local vending &amp\; pop-up shops &amp\; why they are importa
 nt</p>\n<p>Where to order supplies and more\, for vending &amp\; exhib
 ition shows/events</p>\n<p>• Shopping bags\, tables\, displays\, banne
 rs\, packaging\, etc.</p>\n<p>• How to begin to prepare your e-commerc
 e store for wholesale opportunities</p>\n</div>\n<p class=cdworkshopte
 xtinfo>Speaker(s): Genesis Dorsey of Genesis Dorsey</p>\n<p class=cdwo
 rkshoptextinfo>Co-Sponsor(s): WBC and Genesis Dorsey</p>\n<p>Cost: $50
 </p>\n<p><a href=https://wbc.trueaccesscapital.org/workshop.aspx?ekey=
 1420001>Click here</a> for registration.</p>\n
URL:https://business.delaware.gov/events/womens-business-center-e-comm
 erce-bootcamp-4-session-course-starts-jan-12/?lang=en
ATTACH:https://business.delaware.gov/events/womens-business-center-e-c
 ommerce-bootcamp-4-session-course-starts-jan-12/?lang=en
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