BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//hacksw/handcal//NONSGML v1.0//EN BEGIN:VEVENT DTSTAMP:20240329T071443Z DTSTART:20220112T214500Z DTEND:20220113T010000Z UID:20220112T214500Z-20220113T010000Z-5737@business.delaware.gov SUMMARY:Women's Business Center E-commerce Bootcamp (4 session course starts Jan. 12) DESCRIPTION:This four-session course starts on Jan. 12 and continues o n Jan. 19\, Jan. 26 amd Feb. 2\n\n\nWeek One: Birth the Concept & Laun ch Platform (Jan. 12)\n\n• Establishing your online e-commerce idea & testing viability for its success\n\n• Creating focus groups to unders tand your customer base & their needs\n\n• Launching Social Media plat forms before store opens to build community & tribe\n\n• Utilizing soc ial media to build anticipation & excitement for products\n\nWeek Two: E-Commerce Automation\n\n• Email Marketing 101 via Mailchimp\n\n• Syn ching Your Store & Understanding Data\n\n• Welcome & Abandoned Cart Re covery Emails via Shopify\, Kit\, and Mailchimp\n\n• Creating a basic welcome funnel for new shoppers via Shopify & Mailchimp\n\n• How to in crease your email list on a monthly basis\n\nWeek Three: Setup & Launc h Online Store\n\n• Understanding the Shopify Platform & Powerful Back end\n\n• How to manage inventory\, SKUs\, etc.\n\n• The top 5 plug-ins /functions every online store needs\n\n• Picking your theme & designin g your store\n\nWeek Four: Expand Reach (Influencers\, Local Vending\, and Wholesale)\n\n• How to establish relationships with influencers\n \nPlatforms that connect you with influencers on social media & how to rate the effectiveness of your influencer campaigns\n\n• What you wil l need for local vending & pop-up shops & why they are important\n\nWh ere to order supplies and more\, for vending & exhibition shows/events \n\n• Shopping bags\, tables\, displays\, banners\, packaging\, etc.\n \n• How to begin to prepare your e-commerce store for wholesale opport unities\n\n\nSpeaker(s): Genesis Dorsey of Genesis Dorsey\nCo-Sponsor( s): WBC and Genesis Dorsey\nCost: $50\n\nClick here for registration. X-ALT-DESC;FMTTYPE=text/html:
This four-session course starts on Jan . 12 and continues on Jan. 19\, Jan. 26 amd Feb. 2
\nWeek One: Birth the Concept &\; Launch Platform (Jan. 12)
\n• Establishing your online e-comm erce idea &\; testing viability for its success
\n• Creating focus groups to understand your customer base &\; their needs
\n• Launching Social Media platforms before store opens to build comm unity &\; tribe
\n• Utilizing social media to build anticipat ion &\; excitement for products
\nWeek Two: E-Commerc e Automation
\n• Email Marketing 101 via Mailchimp
\ n• Synching Your Store &\; Understanding Data
\n• Welcome &\; Abandoned Cart Recovery Emails via Shopify\, Kit\, and Mailchim p
\n• Creating a basic welcome funnel for new shoppers via Shopi fy &\; Mailchimp
\n• How to increase your email list on a mon thly basis
\nWeek Three: Setup &\; Launch Online Stor e
\n• Understanding the Shopify Platform &\; Powerfu l Backend
\n• How to manage inventory\, SKUs\, etc.
\n• Th e top 5 plug-ins/functions every online store needs
\n• Picking your theme &\; designing your store
\nWeek Four: Expa nd Reach (Influencers\, Local Vending\, and Wholesale)
\n< p>• How to establish relationships with influencers\nPlatforms that connect you with influencers on social media &\; how to rate t he effectiveness of your influencer campaigns
\n• What you will need for local vending &\; pop-up shops &\; why they are importa nt
\nWhere to order supplies and more\, for vending &\; exhib ition shows/events
\n• Shopping bags\, tables\, displays\, banne rs\, packaging\, etc.
\n• How to begin to prepare your e-commerc e store for wholesale opportunities
\nSpeaker(s): Genesis Dorsey of Genesis Dorsey
\nCo-Sponsor(s): WBC and Genesis Dorsey
\nCost: $50
\nClick here for registration.
\n URL:https://business.delaware.gov/events/womens-business-center-e-comm erce-bootcamp-4-session-course-starts-jan-12/?lang=en ATTACH:https://business.delaware.gov/events/womens-business-center-e-c ommerce-bootcamp-4-session-course-starts-jan-12/?lang=en END:VEVENT END:VCALENDAR