In general, it takes a customer seeing your ad at least five times before they take an action! Expanding your advertising to include digital media placements allows you to follow your potential customers from their phones, to their computers, on social media and beyond, ensuring that you’ll be top of mind when they are ready to buy!

In this session, you’ll learn:

• about various digital advertising products
• targeting strategies and how they all can be used to show your advertising to the right audience at the right time.