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Division of Small Business

SizeUpDelaware Business Analytics Tool

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SizeUpDelaware is a free, robust business analytics tool designed to support small and medium-sized businesses in a variety of stages, from the entrepreneur looking to start their first business to a seasoned business owner looking to expand their customer base. SizeUpDelaware can assist in providing answers to:

    • Where should I start my business in Delaware?
    • Who are my competitors and how do I perform compared to them?
    • How can I find more customers?
    • How do I identify the best places to locate and advertise my business?

The Division of Small Business held a virtual training demonstration for small business owners on the SizeUpDelaware tool when it was first launched in May 2022. To view the recorded training demo, please visit this link.


Launch SizeUpDelaware Tool


Benchmark Performance

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See how you size up by comparing your performance to all other competitors in your industry. SizeUp super-crunches millions of data points so businesses know where they rank.

Discover New Customers

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Find new customers, suppliers, and better understand the competitive landscape. Visualize new business opportunities through lists of companies and analysis of consumers.

Optimize Advertising

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Target your ideal customers based on the preferred client characteristics that matter to your company. Then, determine the best places to target your next marketing campaign.

Demographic Analysis

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Interactively map demographic, labor force, and consumer expenditure data for your area. Tailor your analysis to the area around your address, or to a custom boundary.


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