This four-session course starts on Jan. 12 and continues on Jan. 19, Jan. 26 amd Feb. 2
Week One: Birth the Concept & Launch Platform (Jan. 12)
• Establishing your online e-commerce idea & testing viability for its success
• Creating focus groups to understand your customer base & their needs
• Launching Social Media platforms before store opens to build community & tribe
• Utilizing social media to build anticipation & excitement for products
Week Two: E-Commerce Automation
• Email Marketing 101 via Mailchimp
• Synching Your Store & Understanding Data
• Welcome & Abandoned Cart Recovery Emails via Shopify, Kit, and Mailchimp
• Creating a basic welcome funnel for new shoppers via Shopify & Mailchimp
• How to increase your email list on a monthly basis
Week Three: Setup & Launch Online Store
• Understanding the Shopify Platform & Powerful Backend
• How to manage inventory, SKUs, etc.
• The top 5 plug-ins/functions every online store needs
• Picking your theme & designing your store
Week Four: Expand Reach (Influencers, Local Vending, and Wholesale)
• How to establish relationships with influencers
Platforms that connect you with influencers on social media & how to rate the effectiveness of your influencer campaigns
• What you will need for local vending & pop-up shops & why they are important
Where to order supplies and more, for vending & exhibition shows/events
• Shopping bags, tables, displays, banners, packaging, etc.
• How to begin to prepare your e-commerce store for wholesale opportunities
Speaker(s): Genesis Dorsey of Genesis Dorsey
Co-Sponsor(s): WBC and Genesis Dorsey
Cost: $50
Click here for registration.