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Division of Small Business

Women's Business Center E-commerce Bootcamp (4 session course starts Jan. 12)

Date & Time:
Wednesday, January 12, 2022

5:45 pm



This four-session course starts on Jan. 12 and continues on Jan. 19, Jan. 26 amd Feb. 2

Week One: Birth the Concept & Launch Platform (Jan. 12)

• Establishing your online e-commerce idea & testing viability for its success

• Creating focus groups to understand your customer base & their needs

• Launching Social Media platforms before store opens to build community & tribe

• Utilizing social media to build anticipation & excitement for products

Week Two: E-Commerce Automation

• Email Marketing 101 via Mailchimp

• Synching Your Store & Understanding Data

• Welcome & Abandoned Cart Recovery Emails via Shopify, Kit, and Mailchimp

• Creating a basic welcome funnel for new shoppers via Shopify & Mailchimp

• How to increase your email list on a monthly basis

Week Three: Setup & Launch Online Store

• Understanding the Shopify Platform & Powerful Backend

• How to manage inventory, SKUs, etc.

• The top 5 plug-ins/functions every online store needs

• Picking your theme & designing your store

Week Four: Expand Reach (Influencers, Local Vending, and Wholesale)

• How to establish relationships with influencers

Platforms that connect you with influencers on social media & how to rate the effectiveness of your influencer campaigns

• What you will need for local vending & pop-up shops & why they are important

Where to order supplies and more, for vending & exhibition shows/events

• Shopping bags, tables, displays, banners, packaging, etc.

• How to begin to prepare your e-commerce store for wholesale opportunities

Speaker(s): Genesis Dorsey of Genesis Dorsey

Co-Sponsor(s): WBC and Genesis Dorsey

Cost: $50

Click here for registration.

Map & Directions:
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