Certification is a tool, not a guarantee. It enhances Diverse Businesses’ exposure to State and Local agencies, prime contractors, and the business community. To be successful, a company must market itself, its people, and its services, just as any good business should. Similar to any tool, certification is worthless if it is not actively used.
- Market your business to agencies that may need what you sell.
- Network with potential prime contractors at pre-bid or pre-proposal conferences.
- Research contracts that have already been awarded to learn which agencies purchase what you sell, who holds the current contract, and when that contract will expire.